As the leading online marketplace, Kraftly has signed a partnership with Handloom sector the Government of India in order to allow weavers and artisans to sell their products directly through its website. To confirm the accuracy of products and get better satisfaction from the customer, these products come under “Indian Handloom Brand”. With the help of this partnership, Kraftly now can be allowed to involve with weavers of four different handloom developers including Andhra Pradesh, Assam, Telegana and even Uttar Pradesh. Indian Handloom Brand is actually a scheme recently initiated by the honorable Prime Minister of India for the purpose of promoting best-in class handloom products. Furthermore, it will encourage artisans and weavers to show their artwork, which can be seen by rest of the countries. Those who are trying to buy Indian Handloom branded products can visit kraftly.com, which can also be used as unique gift articles.The artworks of Indian weavers reach audience across the globe in an effective manner.
The partnership with the Ministry of textiles is mainly signed to give an additional income to Indian weavers and craftsmen. More than that, it also promotes the dying arts and crafts of India. When it comes to marketing, Kraftly will allow artisans and weavers to get infrastructural support, customer acquisition and also data analytics for expanding their business. In addition, Kraftly help Indian weavers to easily go through different areas including transportation, brand building workouts, payment automation and proper packaging. So, with much ease and convenience, weavers and craftsmen can now able to make their products to reach the targeted audience. With regards to Indian economy, Handloom sector will play a very important role as it seems to be one amongst the largest economic activities, offering direct employment to nearly 65 lakh individuals who are involved in weaving and other related activities. So, Kraftly is trying to sell the products of craftsmen directly without any mediator.