Ecommerce industry is a fast-growing industry with so many new players entering the game on a daily basis. Not only is the competition harsh, but the number of online shoppers is not endless, so you’ll have your work cut out for you. Ecommerce businesses have to adapt to new situations rapidly in order to stay in the game and make some profit.
This is why I’ve decided to compile a list of some technologies that could help you boost your online, and not only leave the competition behind, but also offer a more attractive ecommerce service to the customers.
Listen to your Customers
The feedback coming from the online shoppers’ community is invaluable one in this business. All you need to improve in order to get a bigger slice of that cake is scattered around social media. You need a software that can help you not only track your activity on social media, but also to be able to track positive and negative reviews of your services or products.
There are many online reputation tools that you can use to see who is and what he/she is saying about your business. Make sure to pay attention to reviews regarding your customer service as well, since it is directly responsible for customer satisfaction and retention rates.
Pick a good Credit Card Processing Company
Your credit card processing company will be the one that handles all the money transfers from the point when a customer enters all their information and clicks the “Buy” button to the point when the money is wired to your firm’s account. Before jumping to conclusions, make sure to read some credit card processing reviews.
You want to make sure that you get the best service for the money you’ve invested. Look for the lowest credit card processing service fees, so that you can maintain low prices of services and products and still be able to work out a significant profit margin.
Bonus tip: Try to go for the credit card processor company that doesn’t require you to pay penalties in case you want to switch to another company.
Follow up with Web Design Trends
The design of your ecommerce website is something that should provide delightful user experience. There are two criteria that you should meet in order to do so. It has to be aesthetically appealing to the customers and it also has to be easy to navigate. If you want to get everything done by the book, you can outsource this to a team of professional web developers and designers.
Make sure that they have an SEO specialist on their team. Read the reviews of their clients and look at the work they have done by now. Needless to say, they need to have experience in building ecommerce websites.
Pro tip: Pay extra attention to check out part and shopping cart, as they are very sensitive parts of the ecommerce system and any flaws or mistakes can lead to shopping cart abandonment issues.
Enhance your Customer Support
Customer support is the backbone of a successful ecommerce establishment. Luckily there is a software solution that could enhance your customer service and make it available around-the-clock for the neediest of the customers – live chat software. With this tool in the hands of your support agents, customer frustration will be a thing of the past.
Your agents will be able to address the visitors as they come to the website and assist them with their purchase decision. Furthermore, you will be able to use the data from the chat sessions to build a data base for the FAQ page. Make sure to build one and publish it on the website, so that you can enhance customer support even further and bolster the ticket deflection metrics.
These four technologies will certainly help you address some of the most sensitive aspects of an ecommerce business. Keep in mind that this business is not that different from traditional retail business. “The customer is always right” should be your main guideline in the online environment too.
Keep the channels of communication open between the customers and your business and use the information to provide a better service. Lastly, make sure to follow the latest trends in this industry to make sure you don’t fall behind your competition. Following ecommerce experts on social media will help you avoid this too.