SEO is a really important element of online marketing. However, it’s not an exact science which is why its influence or results cannot be predicted. However, once you start applying your SEO strategies, you will eventually begin to notice the difference. At which point you can use analytics tools provided by search engines to measure the improvement.
Unfortunately there are still people who tend to disregard SEO. Some consider it a complete waste of time and money, while others think it’s not very important, and can be compensated for. If you belong to either of this group then you should change your mind. SEO does work, and it is not going to stop working anytime soon.
An online business doesn’t end with the website, it is your identity, your calling card, but only SEO can help you make your brand known, in conjecture with other forms of advertising and marketing strategies. You need to optimize for web, use search engine friendly CMS, check your code for obsolesce.
If you have just launched a new website then you shouldn’t have much trouble optimize for web, as optimization will be integrated to a certain extent, and the SEO you hire might just have to make a few small adjustments. But if yours is a old website, then there might be a lot of work for the SEO.
They will first run an audit, analyze your business and ask about your expectations. Depending on the audit results, the website will be optimized. The whole code or parts of it might have to be rewritten. If the situation is too hopeless than a complete redesign of the website might be required. You are wondering what would be the point of spending so much money.
The point will be the increase traffic and visibility which will in turn increase sales. First your website needs to be optimized so that search engine spiders don’t pass you over. Once you are indexed, the search algorithms will judge the website for quality, trustworthiness and a lot of other factors. If you score high for most of the important factors, you will achieve a very good rank in search engine results, which is the whole point of SEO.